| Job Description |
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- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights
- Prepare a detailed advertising plan, brief the agency & ensure effective implementation of the various components of the plan
- Plan outdoor hoardings & signage on the basis of the size, type of signage, position etc.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Requirements:-
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong in Advertising, PR, understand designing & outdoor advertising, branding & retail promotions
- Up-to-date with the latest trends and best practices in online marketing and measurement
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