| Job Description |
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- Manage, review, and perform daily responsibilities associated with Google AdWords, Facebook LinkedIn and other similar platforms.
- Generating leads using PPC & SMM.
- Knowledge of SEO and digital marketing concepts
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid and organic programs.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
- Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals.
- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine, PPC & SMM industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
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