| Job Description |
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- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
- Research & keep current on emerging online trends and best practices within digital marketing industry
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensures brand consistency in marketing and social media messages
- Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email, Marketing, Affiliate Marketing, Social Media Marketing
- Strategic thinker with hand on experience
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